Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
The new ruling that mandates sharing of broadcasting rights with free-to-air (FTA) TV stations could end pay TV operator Astro Holdings Sdn Bhd's monopoly on certain sporting events. It will benefit FTA operators like Media Prima Bhd (MPR MK, Hold, RM2.35), said industry players. However, they said implementation of the ruling is key to ensure commercial viability. It will also allow FTA and pay TV players to jointly bid for expensive broadcasting licences. (StarBiz)
Comment: The new ruling marks the end of Astro's monopoly of broadcasting rights for popular sporting events. We view the news positively for FTA TV players as the joint bidding of acquiring these rights would enable them to bid with lower cost. (Desmond Chong)
Company Name: MEDIA PRIMA BHD
| Research House: ECMLIBRA | Price Call: HOLD | Target Price: 2.35 |
The new ruling that mandates sharing of broadcasting rights with free-to-air (FTA) TV stations could end pay TV operator Astro Holdings Sdn Bhd's monopoly on certain sporting events. It will benefit FTA operators like Media Prima Bhd (MPR MK, Hold, RM2.35), said industry players. However, they said implementation of the ruling is key to ensure commercial viability. It will also allow FTA and pay TV players to jointly bid for expensive broadcasting licences. (StarBiz)
Comment: The new ruling marks the end of Astro's monopoly of broadcasting rights for popular sporting events. We view the news positively for FTA TV players as the joint bidding of acquiring these rights would enable them to bid with lower cost. (Desmond Chong)
Source: ECM Newz Bits 20 April 2012
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