Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Still cautious. FY11 core earnings may exceed expectations due to TV direct cost rationalisation in light of poor adex sentiment and easing newsprint prices. We tweak our FY11 earnings estimate upwards by 6% but leave our FY12 and FY13 earnings estimates relatively unchanged, as the impact of mediocre adex growth going forward will be offset by higher content costs. Maintain Sell.
Maybank Research 9 Feb 2012
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Company Name: MEDIA PRIMA BHD
| Research House: MAYBANK | Price Call: SELL | Target Price: 2.25 |
Still cautious. FY11 core earnings may exceed expectations due to TV direct cost rationalisation in light of poor adex sentiment and easing newsprint prices. We tweak our FY11 earnings estimate upwards by 6% but leave our FY12 and FY13 earnings estimates relatively unchanged, as the impact of mediocre adex growth going forward will be offset by higher content costs. Maintain Sell.
Maybank Research 9 Feb 2012
Click here for full report
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