November 21, 2011

Media Prima: Sell

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MAYBANKPrice Call: SELLTarget Price: 2.25



Special dividend masks an uncertain outlook
 
Slowing down. 9M11 results were within expectations but it is evidentthat 3Q11 revenue and earnings growth YoY grinded to a halt. Inaddition, we are disturbed to notice that 3Q11 revenue actually eased1% QoQ when we had expected it to exhibit strong QoQ growth on HariRaya ad spend. Maintain Sell and RM2.25 TP. Only a special single tierDPS of 5 sen (in addition to 3 sen 2nd interim) provided some cheer.

Maybank research (21 November 2011)

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