Showing posts with label MEDIA. Show all posts
Showing posts with label MEDIA. Show all posts

February 21, 2014

November 19, 2013

Media Prima - No surprises

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MIDFPrice Call: HOLDTarget Price: 2.73



July 22, 2013

Mediaprima - Going HD in 2014

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MIDFPrice Call: BUYTarget Price: 2.60



May 8, 2013

Strong growth from adex rebound

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MIDFPrice Call: BUYTarget Price: 2.60



April 15, 2013

February 21, 2013

Showing the money

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MIDFPrice Call: BUYTarget Price: 2.60



January 23, 2013

August 15, 2012

Media Prima - Football saves the show

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MIDFPrice Call: HOLDTarget Price: 2.55



Gaining traction

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: TAPrice Call: BUYTarget Price: 2.86



July 6, 2012

Growing Its In-house Content

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: TAPrice Call: BUYTarget Price: 2.86



June 22, 2012

Target prices for media firms cut

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 2.40

Stock Name: STAR
Company Name: STAR PUBLICATIONS (M) BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 3.28

Stock Name: MEDIAC
Company Name: MEDIA CHINESE INTERNATIONAL LT
Research House: KENANGAPrice Call: HOLDTarget Price: 1.33



Kenanga Research cut target prices for Malaysian media companies including Star Publications Bhd and Media Prima Bhd on expectations the weaker ringgit against the US dollar could crimp future earnings.

The research house kept a "neutral" call on the Malaysian media sector on firm gross advertising expenditure.

But it cut target prices for Media Prima Bhd to RM2.40 (US$0.76) per share from RM2.62 and Star Publications Bhd to RM3.28 from RM3.40.

Kenanga also cut its target price for Media Chinese International Ltd to RM1.33 per share from RM1.36. -- Reuters

May 15, 2012

Maybank IB upgrades Media Prima

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MAYBANKPrice Call: HOLDTarget Price: 2.34



Maybank IB Research upgraded Media Prima Bhd to "hold" from "sell" previously with an unchanged target price of RM2.34 per share as it expected the worst was likely over for the media conglomerate.

"We expect first quarter ended March 31, 2012 results to be weak (for Media Prima) but following quarters to be stronger on recovering advertising expenditure (adex) sentiment," the broker said in a research note on Tuesday.

Maybank IB said adex sentiment was on the mend as consumer sentiment had recovered strongly.

It added such trend boded well for adex growth in the second quarter, especially in time for the Euro Cup, London Olympics and possibly the 13th General Elections in Malaysia.

By 10.24am, Media Prima's shares rose 5.38 percent to RM2.35 per share, outperforming the Malaysia's benchmark stock index that shed 0.85 percent. -- Reuters

April 20, 2012

Media: New ruling could end Astro's monopoly on sporting events

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: ECMLIBRAPrice Call: HOLDTarget Price: 2.35





The new ruling that mandates sharing of broadcasting rights with free-to-air (FTA) TV stations could end pay TV operator Astro Holdings Sdn Bhd's monopoly on certain sporting events. It will benefit FTA operators like Media Prima Bhd (MPR MK, Hold, RM2.35), said industry players. However, they said implementation of the ruling is key to ensure commercial viability. It will also allow FTA and pay TV players to jointly bid for expensive broadcasting licences. (StarBiz)

Comment: The new ruling marks the end of Astro's monopoly of broadcasting rights for popular sporting events. We view the news positively for FTA TV players as the joint bidding of acquiring these rights would enable them to bid with lower cost. (Desmond Chong)


April 19, 2012

Media Prima: Maintain Sell - Not quite a free ride

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MAYBANKPrice Call: SELLTarget Price: 2.34



Much ado about nothing? We do not believe that the determination to share sports content will benefit Media Prima greatly. If it wants prime sporting content, it will likely have to pay dear prices for them. We maintain our estimates and MYR2.34 TP on 13.5x 2012 PER. Although its current price poses only 9% downside risk, we maintain our SELL call for now pending a meeting with management. Note that 1Q12 gross TV adex plunged 11% YoY vs our estimate of +7% YoY.

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 Source: Maybank Research - 19 April 2012

March 28, 2012

Media - NEUTRAL - 28 March 2012

Stock Name: MEDIAC
Company Name: MEDIA CHINESE INTERNATIONAL LT
Research House: KENANGAPrice Call: BUYTarget Price: 1.30

Stock Name: STAR
Company Name: STAR PUBLICATIONS (M) BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 3.40

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 2.72




We are maintaining our NEUTRAL view on the media sector.Post 4QCY11 results, media companies have started to change their bearish viewsto being more optimistic given the improved outlook for both consumers andadvertisers. Despite the first two months gross adex  seeing a contraction of -1.7% YoY, we arekeeping our full year +11.1% YoY growth forecast unchanged for now. There is nochange in our earnings forecasts for media companies under our coverage. We aremaintaining Media Chinese International ('MCIL') target price of RM1.30 with anOUTPERFORM recommendation while keeping MARKET PERFORM ratings on both Star Publications('Star')  and Media Prima ('MPR') withunchanged target prices of RM3.40 and RM2.72 respectively, 

CY11 resultssnapshot.  Most of the media companyresults under our coverage came in above ours and the street expectations. Themain culprits were due to better costs efficiency and higher-than-expectedsales as a result of seasonal factors. In view of their encouraging results,especially for the latest quarter, media companies have started changed theirbearish views to being more optimistic given the  improved outlook for both consumers and advertisers.Dividend-wise, Star declared a total 18.0 sen in FY11, which translated into a dividendpayout ratio of 71%, and in line with its dividend payout policy of 70%-80%.MPR on the other hand declared a total full year dividend of 16.0 sen. Thistranslated to a dividend payout ratio of 91.8% and exceeded the company policy,which sets its payout policy at between 25%-75% of PATAMI. No dividend wasdeclared by MCIL as expected given that the company tends to declare it on abiannual basis. 

Adex gathers momentumin FY11 but soften in the first two months of 2012. The country's mediagross adex gained momentum and recorded a rise of 11.9% YoY to RM10.8b (including  Pay-TV segment)  in  CY11, thanks to the TV and newspapers' segments, which jumped by 13.3% and11.9% to RM5.5b and RM4.4b respectively. For the YTD adex (until February),  it has  softened  by -1.7%  YoY  to RM1.41b  as  a result  of  lower free-to-air  TV  and newspapers adex, which fell by 10.6% and2.0% to RM365m and RM596m respectively. The slowdown in our view was mainly dueto a shorter pre-Chinese New Year advertising period and advertisers conservingtheir A&P budget as they renegotiate ad rates with media owners.  All the media companies are currentlyexpecting the country's overall gross adex to grow at a high single digit inCY12 as compared to our low double digit growth expectation. We expect grossadex at RM11.9b, or +11.1% YoY growth, based on 2.3x GDP multiplier (average ofthe past two GE years).                                     

The Malay printmarket adex share exceeded that of the Chinese in FY11, in line with thegrowing readership in the Malay segment according to Nielsen MediaResearch.  The research outfit indicatedthat the Malay print market adex share has increased to 31% (FY10: 26%),overtaking the 29% share (FY10: 30%) of the Chinese segment. English languageon the other hand continued to dominate the print market share with a 40%share, although this is lower than its 44% share in the preceding quarter(figure 1 & 2). 

Newsprint costhovering at an expected trading range. Newsprint price is currently trading at around USD650-670/MT, in linewith the industry players' expectation, and is expected to hover at the currentlevel during 1HCY12 as a result of deteriorating newspaper pulp price.Nevertheless, industry players are expecting the newsprint price to trendhigher in 2H due to potential higher demand from North America. MCIL iscurrently holding a 6 to 8-month newsprint inventory with an average cost ofUSD700/MT. New Straits Times and Star, on the other hand, are currently holding8-month and 12-month newsprint inventories respectively (the highest among theindustry), with an average cost of USD720/MT and slightly below USD700/MTrespectively. We have imputed an average of USD700/MT, USD720/MT and USD700/MTnewsprint cost assumptions for MCIL (for FY13), MPR and Star respectively.        

Source: Kenanga

March 6, 2012

Media (Neutral NEW) - 2012 to be a quiet year

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: HLGPrice Call: SELLTarget Price: 2.34

Stock Name: STAR
Company Name: STAR PUBLICATIONS (M) BHD
Research House: HLGPrice Call: HOLDTarget Price: 3.27

Stock Name: MEDIAC
Company Name: MEDIA CHINESE INTERNATIONAL LT
Research House: HLGPrice Call: HOLDTarget Price: 1.26




Media (Neutral NEW)
2012 to be a quiet year
  • Adex growth to moderate' Jan-12 Adexfell by -10.2% YoY, continuing the downwards trend in Adex growth.
  • We believe that Adex growth will only pick up when there is more clarityon the global macro outlook, which in turn will reinforce confidence inbusinesses to invest in Adex.
  • Newspaper Adex dominates' The overallAdex market is worth ~RM8.3bn and newspaper medium still commands the lionshare, making up ~53%.
  • TV Adex is catching up' The nextbiggest Adex market is the FTA TV segment with 36% (~RM3bn) of the total Adexmarket. FTA TV Adex has been gradually increasing its share in the industryover the years because of growing affluence in the population whereby ~90% ofthe ~6.1m Malaysian household owns a TV.
  • With slowing Adex growth and lack of confidence within the businesscommunity to commit on additional Adex spending, we are NEUTRAL on the sector.
  • Hence, we initiate coverage on:
    • Media Prima with aSELL at TP: RM2.34;
    • Star with a HOLD atTP of RM3.27; and
    • MCIL with a HOLD atTP of RM1.26

Source: HLIB Research 6 March 2012

February 24, 2012

Media Prima: Maintain Sell - Cost-cutting saves the day

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: MAYBANKPrice Call: SELLTarget Price: 2.34




Respectable results but outlook is challenging. MPR recorded marginally better-than-expected results due to lower-than-expected costs. We tweak our earnings estimates up by 4% p.a. over 2012-13 on minor adjustments to estimated costs and introduce our 2014 forecast. Consequently, our TP is raised to RM2.34 (+4%), on an unchanged 13.5x 2012 PER. Risk-reward still does not favour investors. Given its challenging outlook and rich valuations, we still rate MPR a Sell.

Maybank Research - 24 Feb 2012

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Media Prima Bhd - Still not beaming

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: CIMBPrice Call: HOLDTarget Price: 2.65



Target RM2.65


Despite the surprisingly strong FY11 results, we remain Neutral on Media Prima as visibility on 2012 adex is low given the potential economic slowdown. But the stock should be supported by its decent yields of above 4%.

Source: CIMB Research 24 February 2012