June 22, 2012

Target prices for media firms cut

Stock Name: MEDIA
Company Name: MEDIA PRIMA BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 2.40

Stock Name: STAR
Company Name: STAR PUBLICATIONS (M) BHD
Research House: KENANGAPrice Call: HOLDTarget Price: 3.28

Stock Name: MEDIAC
Company Name: MEDIA CHINESE INTERNATIONAL LT
Research House: KENANGAPrice Call: HOLDTarget Price: 1.33



Kenanga Research cut target prices for Malaysian media companies including Star Publications Bhd and Media Prima Bhd on expectations the weaker ringgit against the US dollar could crimp future earnings.

The research house kept a "neutral" call on the Malaysian media sector on firm gross advertising expenditure.

But it cut target prices for Media Prima Bhd to RM2.40 (US$0.76) per share from RM2.62 and Star Publications Bhd to RM3.28 from RM3.40.

Kenanga also cut its target price for Media Chinese International Ltd to RM1.33 per share from RM1.36. -- Reuters

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